(Thesis Draft)
Over the years advertising has severely changed in how women are
perceived. In the 50’s women were shown as submissive housewives who stayed at
home to cook and clean. In the 80’s women were shown everywhere in bathing
suits. At the change of the 21st century advertising towards women
became that of displaying women as sex objects. They are barely clothed
(sometimes even naked) with tons of makeup and a size 2 waist. Over the years
young girls have become more self-conscious about their body image and suffer
from a loss of self-esteem, all contributed to their exposure to this negative
advertising of what a girl/women should look like. (Insert image here)
The changes in advertising over the decades have more negative effects
than good.
1.
Explain how advertising has changed over the
years. (Use support from articles)
·
50’s, 80’s, 21st century
2.
Explain how the change in advertising has gone
downhill to reflect the image of women.
·
What was different about each few decades.
·
With more use of sex appeal how this has changed
the view of women.
In the most recent
generation young girls have shown an increased rate in body image issues.
1.
Use support from articles to explain how young
girls have more self-esteem issues in recent years.
·
Statistical information
·
Include a brief statement of my own opinion
2.
The use of what is considered “the perfect body”
have contributed to most of the effects.
·
Use examples of make-up, weight (must be skinny),
lack of clothing.
*Add advertising examples and images
*Insert expert interview here in reference to their opinion on the issues
and if they feel it has effected them growing up as well.
Many people and
companies have recently tried to stop or educate these negative issues.
1.
Support from interview with actress Jennifer
Lawrence.
·
Talks about how she is “fat” for Hollywood but
she won’t lose weight just to conform
·
Sends the wrong image to girls
2.
Dove commercial showing how the model has
make-up put on and then the image is changed on the computer. *add commercial
link
·
Proof of how we are expected to look like
something that is virtually impossible because computers edit the images.
(Conclusion) Over
the years women’s images in advertising have only gotten worse contributing to
a huge problem that is very prominent nowadays. Although this is now an
important issue that we should address and fix too many people are willing to
ignore it and act as if it’s not a thing. Ask yourself if your own body image
and how you perceive yourself has been influenced from the advertising you have
been exposed to over the years even as a guy. Would you want your younger
siblings or future children to have to go through the same thing?