Print and commercial advertising impact young girls self-esteem and body image. (Outline)

(Thesis Draft)  Over the years advertising has severely changed in how women are perceived. In the 50’s women were shown as submissive housewives who stayed at home to cook and clean. In the 80’s women were shown everywhere in bathing suits. At the change of the 21^st century advertising towards women became that of displaying women as sex objects. They are barely clothed (sometimes even naked) with tons of makeup and a size 2 waist. Over the years young girls have become more self-conscious about their body image and suffer from a loss of self-esteem, all contributed to their exposure to this negative advertising of what a girl/women should look like. (Insert image here)

 The changes in advertising over the decades have more negative effects than good.

1.       Explain how advertising has changed over the years. (Use support from articles)

·         50’s, 80’s, 21^st century

2.       Explain how the change in advertising has gone downhill to reflect the image of women.

·         What was different about each few decades.

·         With more use of sex appeal how this has changed the view of women.

In the most recent generation young girls have shown an increased rate in body image issues.

1.       Use support from articles to explain how young girls have more self-esteem issues in recent years.

·         Statistical information

·         Include a brief statement of my own opinion

2.       The use of what is considered “the perfect body” have contributed to most of the effects.

·         Use examples of make-up, weight (must be skinny), lack of clothing.

*Add advertising examples and images

*Insert expert interview here in reference to their opinion on the issues and if they feel it has effected them growing up as well.

Many people and companies have recently tried to stop or educate these negative issues.

1.       Support from interview with actress Jennifer Lawrence.

·         Talks about how she is “fat” for Hollywood but she won’t lose weight just to conform

·         Sends the wrong image to girls

2.       Dove commercial showing how the model has make-up put on and then the image is changed on the computer. *add commercial link

·         Proof of how we are expected to look like something that is virtually impossible because computers edit the images.

(Conclusion) Over the years women’s images in advertising have only gotten worse contributing to a huge problem that is very prominent nowadays. Although this is now an important issue that we should address and fix too many people are willing to ignore it and act as if it’s not a thing. Ask yourself if your own body image and how you perceive yourself has been influenced from the advertising you have been exposed to over the years even as a guy. Would you want your younger siblings or future children to have to go through the same thing?

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